Florida Exotic Bird Sanctuary Earns GuideStar’s Highest Seal of Transparency

Platinum Seal Allows Donors to Focus on Progress and Results
[Hudson, FL—Florida Exotic Bird Sanctuary] today earned a 2019 Platinum Seal of Transparency, the
highest level of recognition offered by GuideStar, the world’s largest source of nonprofit
information. By sharing metrics that highlight progress Florida Exotic Bird Sanctuary is making toward its
mission, the organization is helping donors move beyond simplistic ways of nonprofit
evaluation such as overhead ratios.

“In accordance with our long-held belief in being transparent about our work,” said
Patricia Norton, “we are excited to convey our organization’s results in a user-friendly
and highly visual manner. By updating our GuideStar Nonprofit Profile to earn a Platinum
Seal, we can now easily share a wealth of up-to-date organizational metrics with our
supporters as well as GuideStar’s immense online audience, which includes donors,
grantmakers, our peers, and the media.”

To reach the Platinum level, Florida Exotic Bird Sanctuary added extensive information to its GuideStar
Nonprofit Profile: basic contact and organizational information; in-depth financial
information; qualitative information about goals, strategies, and capabilities; and
quantitative information about results and progress toward its mission. By taking the time
to provide this information, Florida Exotic Bird Sanctuary has demonstrated its commitment to
transparency and to giving donors and funders meaningful data to evaluate nonprofit

“I encourage you to visit our Nonprofit Profile on GuideStar to see what we’re all about,”
added Patricia Norton. “We’re thrilled that our Platinum Seal of Transparency and
the associated benefits help us better communicate our organization’s exciting
initiatives at a global scale.”